By Barry Kay (SAFOLs Brick Boss, CapeLUG Member, Batman … Ssshhhh!)


The LEGO® Harry Potter™ Diagon Alley™ Wizarding Shops (76444) is an exciting addition to the ever-growing LEGO® Harry Potter lineup, bringing the charm and mystery of Diagon Alley to life in a highly detailed, modular format. Packed with 2,750 pieces, this set offers an intricate and immersive build, featuring several of the magical shops that are central to the wizarding world. Whether you’re a dedicated LEGO® builder or a Harry Potter fan, this set promises a rewarding experience with advanced building techniques, unique printed elements, and an impressive level of detail in both exterior and interior design.
Unboxing and First Impressions
Upon opening the box, builders are greeted with multiple numbered bags, keeping the build process structured and allowing each shop to be constructed separately. The instruction manual is well-organized and features step-by-step guidance, ensuring an accessible experience for both seasoned builders and newcomers.
A standout aspect of this set is the inclusion of specialized printed elements, avoiding the need for stickers while enhancing the authenticity of the details. Additionally, there are 12 statuettes, representing characters such as Harry Potter, Hermione Granger, Ron Weasley, and other well-known witches and wizards, which add an extra layer of storytelling potential.

Building Experience and Techniques
This set employs a variety of LEGO® building techniques, ensuring an engaging construction process filled with creative solutions. Each shop follows a modular design, allowing for individual assembly and the freedom to rearrange them as desired. This modular approach makes for a highly customizable display, reminiscent of LEGO® Creator Expert Modular Buildings.
One of the most noticeable techniques used is SNOT (Studs Not On Top) construction, where elements are placed sideways or at unique angles to create detailed facades and architectural flourishes. This method is especially effective in crafting the distinctively angled shopfronts, which give the set a dynamic, movie-accurate appearance. Other techniques, such as offset tiling, create intricate brickwork patterns and cobblestone pathways, reinforcing the rich, layered aesthetic of Diagon Alley. Advanced hinge and bracket placements are also cleverly used to construct slanted walls and archways, adding depth and variety to the builds.
Shop Designs: Interior and Exterior Details
Each Diagon Alley shop included in this set is packed with movie-inspired details that make the build feel authentic. The exteriors stand out due to their bold colors, unique architectural features, and well-executed window displays, mirroring their on-screen counterparts.
Inside, the interiors are just as detailed, with accessories like potion bottles, spell books, wands, and cauldrons, giving the shops a lived-in, magical atmosphere. Shelving units, counters, and even tiny wizarding artifacts make for an engaging display, with several Easter eggs hidden throughout for keen-eyed fans to discover.
The design layout of the shops also allows for easy access, making it possible to interact with the interiors by positioning the statuettes in different ways, setting up spell-casting scenes, or simply admiring the intricate design work.

Display and Playability
Thanks to its modular build, this set is flexible when it comes to display options. Builders can arrange the shops in a straight line or position them in a more compact configuration, depending on their available space. The intricate facades and vibrant colour schemes make this a fantastic display piece, whether placed alongside other LEGO® Harry Potter sets or as a standalone showcase.
For those interested in playability, the set offers plenty of opportunities. The statuettes and interactive shop interiors allow fans to recreate famous scenes from the Harry Potter films and books, while the variety of accessories ensures plenty of possibilities for imaginative storytelling. While not minifigure-scale like the larger 75978 Diagon Alley set, this model captures the essence of the magical shopping street in a condensed and charming format.


Final Thoughts: Is It Worth It?
The LEGO® Harry Potter™ 76444 Diagon Alley™ Wizarding Shops is an outstanding set that excels in both design and playability. It effectively balances architectural accuracy, vibrant aesthetics, and engaging building techniques, making it an essential addition to any LEGO® Harry Potter collection.
With a variety of intricate building methods, modular customization, and richly detailed interiors, this set offers both a rewarding construction experience and an impressive display piece. Whether you’re a dedicated LEGO® fan, a Harry Potter enthusiast, or someone who appreciates well-crafted LEGO® architecture, this set provides a fun and magical building journey that is well worth the investment.
Pros & Cons Summary
✅ Pros:
- Detailed modular shops with vibrant and accurate designs
- Advanced LEGO® building techniques, including SNOT, tiling, and hinge constructions
- Printed elements (no stickers!) and well-decorated interiors
- Highly customizable display options
- Statuette selection adds storytelling potential
❌ Cons:
- Not minifigure-scale, which may not appeal to all collectors
- Some small parts can be fragile, making certain details delicate to handle
- Could benefit from more moving play features
Final Verdict: A Magical Addition to Any LEGO® Collection
This set successfully captures the whimsical charm of Diagon Alley, offering a detailed and engaging build with plenty of room for customization and display options. Whether you’re looking to expand your LEGO® Wizarding World or simply appreciate beautifully designed LEGO® structures, this set is a fantastic choice.
Would you pick this one up for your collection? Let me know your thoughts! 🏰✨🔮